Adobe Analytics vs Matomo

Adobe Analytics is an analytics tool and Matomo is an analytics tool. Here's how they compare, how Tech Stack Detector detects each, and how many scanned websites use them.

Enterprise analytics by Adobe.

Category
Analytics
Detection signals
1
In our index
6 websites
Official site
business.adobe.com
Learn more about Adobe Analytics

Open-source privacy-focused analytics (formerly Piwik).

Category
Analytics
Detection signals
1
In our index
Not yet detected
Official site
matomo.org
Learn more about Matomo

How Tech Stack Detector detects each

Adobe Analytics

  • Html PatternAdobe Analytics/Launch tracking code

Matomo

  • Html PatternMatomo tracking code

Websites using each

Frequently asked questions

What is the difference between Adobe Analytics and Matomo?

Adobe Analytics is an analytics tool (Enterprise analytics by Adobe), while Matomo is an analytics tool (Open-source privacy-focused analytics (formerly Piwik)). Both are Analytics technologies, so they are often considered alternatives.

Can a website use both Adobe Analytics and Matomo?

Yes. Tech Stack Detector detects each technology independently when you scan a site, so a single page can report both Adobe Analytics and Matomo when both are present.

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