Google Analytics vs Google Tag Manager
Google Analytics is an analytics tool and Google Tag Manager is an analytics tool. Here's how they compare, how Tech Stack Detector detects each, and how many scanned websites use them.
Web analytics service by Google.
- Category
- Analytics
- Detection signals
- 2
- In our index
- 83 websites
- Official site
- analytics.google.com
Tag management system by Google.
- Category
- Analytics
- Detection signals
- 1
- In our index
- 88 websites
- Official site
- tagmanager.google.com
Used together
20 websites in our index use both Google Analytics and Google Tag Manager, so they aren't always an either/or choice.
How Tech Stack Detector detects each
Google Analytics
- Html PatternGoogle Analytics tracking code
- Script SrcGoogle Analytics script source
Google Tag Manager
- Html PatternGoogle Tag Manager container
Websites using each
Frequently asked questions
What is the difference between Google Analytics and Google Tag Manager?
Google Analytics is an analytics tool (Web analytics service by Google), while Google Tag Manager is an analytics tool (Tag management system by Google). Both are Analytics technologies, so they are often considered alternatives.
Can a website use both Google Analytics and Google Tag Manager?
Yes. Tech Stack Detector detects each technology independently when you scan a site, so a single page can report both Google Analytics and Google Tag Manager when both are present.