Google Tag Manager vs Matomo
Google Tag Manager is an analytics tool and Matomo is an analytics tool. Here's how they compare, how Tech Stack Detector detects each, and how many scanned websites use them.
Tag management system by Google.
- Category
- Analytics
- Detection signals
- 1
- In our index
- 88 websites
- Official site
- tagmanager.google.com
Open-source privacy-focused analytics (formerly Piwik).
- Category
- Analytics
- Detection signals
- 1
- In our index
- Not yet detected
- Official site
- matomo.org
How Tech Stack Detector detects each
Google Tag Manager
- Html PatternGoogle Tag Manager container
Matomo
- Html PatternMatomo tracking code
Websites using each
Using Google Tag Manager
Using Matomo
None in our index yet.
Frequently asked questions
What is the difference between Google Tag Manager and Matomo?
Google Tag Manager is an analytics tool (Tag management system by Google), while Matomo is an analytics tool (Open-source privacy-focused analytics (formerly Piwik)). Both are Analytics technologies, so they are often considered alternatives.
Can a website use both Google Tag Manager and Matomo?
Yes. Tech Stack Detector detects each technology independently when you scan a site, so a single page can report both Google Tag Manager and Matomo when both are present.