Google Tag Manager vs Hotjar
Google Tag Manager is an analytics tool and Hotjar is an analytics tool. Here's how they compare, how Tech Stack Detector detects each, and how many scanned websites use them.
Tag management system by Google.
- Category
- Analytics
- Detection signals
- 1
- In our index
- 88 websites
- Official site
- tagmanager.google.com
Heatmap and session recording tool.
- Category
- Analytics
- Detection signals
- 1
- In our index
- 1 website
- Official site
- hotjar.com
Used together
1 website in our index use both Google Tag Manager and Hotjar, so they aren't always an either/or choice.
How Tech Stack Detector detects each
Google Tag Manager
- Html PatternGoogle Tag Manager container
Hotjar
- Html PatternHotjar tracking code
Websites using each
Using Google Tag Manager
Frequently asked questions
What is the difference between Google Tag Manager and Hotjar?
Google Tag Manager is an analytics tool (Tag management system by Google), while Hotjar is an analytics tool (Heatmap and session recording tool). Both are Analytics technologies, so they are often considered alternatives.
Can a website use both Google Tag Manager and Hotjar?
Yes. Tech Stack Detector detects each technology independently when you scan a site, so a single page can report both Google Tag Manager and Hotjar when both are present.